Most agencies, studios, and content teams run on KPIs.
But they pay people like they don’t.
They track reach, engagement, delivery speed, quality, deadlines, client feedback.
Everything is measured.
But when it comes to compensation, the logic often disappears.
People get paid flat rates.
Occasional bonuses.
Whatever feels fair that quarter.
The result?
Your top performer and your average contributor can earn the same.
Your designer doesn’t know what “great work” means in numbers.
Raises become awkward conversations based on gut feeling.
Enterprise tools exist, but they’re usually built for larger companies with HR teams and complex processes.
If you have 5, 10, or 20 people, you’re often left with:
A bonus template from Google.
A spreadsheet that breaks after three months.
Or no real system at all.
I spent 15 years building compensation systems manually for my own team.
They worked.
But it took years of trial and error to get them right.
That’s why I’m building PayByResult:
An AI tool that helps small teams create KPI-based compensation formulas.
Describe the role.
Get metrics, weights, and performance tiers.
In 30 seconds.